New Product Industrialization – Ten Ways That We Add Value


I hope that you all enjoyed the summer season and are thriving during the early fall. We’ve been busy with our work and are extremely thankful for that. We serve many different product segments, which makes our business more resilient. We’re now working on two new dental projects, one used in hospital settings and the other is direct to consumers, installation tools used in the commercial roofing industry, industrial knives that are incorporated into automated cutting equipment, a pulmonary respirator project and a family of large format commercial LCD displays.

We’re not overly dependent on any one segment and touch on many completely unrelated products. So, what ties all of this together? What is our slice of the new product development pie and where do we add value?

Before I launched EastBridge 18 years ago, I’d worked in new product development and introduction for a couple of large companies. We had the benefit of leveraging their “IPOs” – International Procurement Offices. If you were in Toronto, San Jose or Frankfurt, you could throw your design over the virtual wall and a team of manufacturing specialists, quality engineers, logistics experts, industrial engineers and a vendor qualification and coordination team were there to catch it.

Most companies don’t have this resource standing by and ready to step into the gap. That’s where EastBridge steps in and adds value.

We compliment and support the New Product Industrialization, (not ground-up product design, not product introduction) by focusing on manufacturing and executing on the small details.

Our scope includes:

  • Reviewing the CAD files, 2D drawings, PRD and specification.
  • Recommending design tweaks to reduce cost and make your product more manufacturable.
  • Identifying and qualifying vendors that are well suited to build the product.
  • Managing the back and forth of the design iteration process.
  • Negotiating pricing and supply agreements.
  • Localizing the supply of components and materials.
  • Coordinating the transition from looks like/works like models to factory built prototypes and advanced production units.
  • Commissioning the tooling and approving the first articles.
  • Managing the PVT (Product Validation Testing) and international certification effort.
  • Providing work-in-process and final inspection.

If you’re working on a new hardware project and need assistance with industrializing your product, while maintaining your design intent, identifying world class suppliers and managing the entire manufacturing and fulfillment process, please download our brochure here for a snapshot of how we work:


Jack Daniels

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