Challenge
The client sought to enter the crowded cookware market with a new category of popcorn poppers, requiring specialized material processes and a robust supply chain.
EB’s Approach
EB coordinated a cross-functional team involving industrial designers, engineers, and brand developers to create an innovative DTC product. The team managed all aspects of the supply chain, including complex logistics and packaging.
Outcome
EB successfully brought a new category to market, launching a product that stood out in a competitive space while maintaining efficiency in supply chain and production processes.